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Consumer RightsSupreme Court of India

ITC Limited v. Aashna Roy

Civil Appeal · 2026 INSC 135Decided 6 Feb 2026
C.A. No.-003318 - 2023
Justice Rajesh Bindal · Justice Manmohan · Justice Vijay Bishnoi

Background

The respondent, a model, visited the beauty salon at ITC's Maurya Hotel in New Delhi for a haircut in 2018 and was dissatisfied with the service, alleging it damaged her career. The National Consumer Disputes Redressal Commission first awarded her Rs. 2 crore in compensation for deficiency in service; the Supreme Court earlier set aside that quantum and remitted the case back for fresh determination of damages, since she had not produced adequate proof of her claimed professional losses. On remand, despite raising her claim to Rs. 5.2 crore and submitting further documents (many of them photocopies), the Commission again awarded Rs. 2 crore, prompting ITC's fresh appeal to the Supreme Court.

Decision Breakdown

The Court held that awarding damages running into crores of rupees requires trustworthy, reliable evidence and cannot rest on presumption or on mere photocopies of documents whose authenticity and content were disputed, especially when discrepancies in those photocopies had been pointed out. It found the Commission had not properly assessed how the respondent actually suffered a loss of Rs. 2 crore and had improperly excused the lack of originals on grounds of the complainant's alleged trauma. The Court therefore held that the compensation award could not be justified on the evidence produced, and modified the order to restrict the respondent's entitlement to the Rs. 25 lakh already deposited by ITC and released to her, rather than the larger sum awarded by the Commission.

Lesson Learnt

In consumer disputes claiming large monetary damages, the burden is on the complainant to produce credible, verifiable evidence of the actual loss suffered: vague assertions or disputed photocopies are not enough to sustain a multi-crore compensation award.

ITC Limited v. Aashna Roy – Legal Case Shots | LegalAware